Monday, 30 May 2016

When Should You Publish Your Posts?

Knowing what time to publish your blog posts can be tricky. You have to take into account everything from time zones to typical school/work days to optimal times for engagement. No one wants to sit and work that out, do they?

But guess what? The time you publish your blog post isn't actually that important.


When do I schedule posts?

  • I publish every post at 1:30am UK time, unless it's time sensitive or I've been asked to publish it at a certain time. But mostly it's 1:30am. I plucked that time out of thin air over a year ago and it quickly became a habit - but a pretty good one, surprisingly. It means my post will automatically promote itself on Facebook and Twitter while I'm asleep, and it means that my readers in other countries will see it and interact with it.
  • Then, when I wake up, I promote it again and continue to do so throughout the day.
  • Simples.

When should you schedule posts?

I'm not saying my way is the best way. As I said, it's a time I plucked out of thin air that just seemed to work. In my opinion, it doesn't really matter when you publish your post, because people are going to see it regardless - you don't only tweet about a post once, and what's to stop people from typing in your URL and checking for themselves?

Another thing to consider, though, if you schedule your posts to publish during the day, is tweet scheduling. When I used to do this, I used Buffer, and it was fine! However, I stopped using it because I kept forgetting to add tweets to it. Doesn't mean it won't work for you, though, and it'd mean you could still promote your posts at a time when you're not actually around to do so, therefore potentially reaching a new audience.

If you're still stuck, why not run an experiment? Publish a few posts at the same time over a few days and see what the response is like. Do you notice anything different? Then try another time and compare. Which one works best for you and your readers?

When do you schedule your posts? Do you think it's a good time to do so?

18 comments:

  1. I definitely know for a fact that you're right about the twitter thing. There are some peak times where everyone seems to be online -> so more people will see the tweet. With posts, however, I think I schedule them for 3am GMt +1 time, i think thats about one hour difference to your time. I haven't really tried anything else, it's just the default setting I guess xD I should really experiment more with that.
    Great post!
    - Jen from The Bookavid

    ReplyDelete
  2. Back in the early days of blogging, I used to post haphazardly - like, literally after writing something I post it immediately. These days though, I mostly post around 6PM or later that night in Philippine Standard Time. I find this convenient since this is the time most of my fellow PH bloggers are roaming the web and at the same time those overseas.

    ReplyDelete
    Replies
    1. Me too! As you say, though, scheduling is way more convenient.

      Delete
  3. My blog is set on EST time and I usually schedule my posts at 1am. I find that that's the best way to go for me? Because when I have a blog tour I don't have to change anything. I can just schedule like I always do. :)

    ReplyDelete
  4. I don't post at a specific time but after reading this post I think I might experiment with different times and see what the results are. Great post!

    ReplyDelete
    Replies
    1. Thanks, should be interesting to see what happens!

      Delete
  5. I set up mine at 1:30am too. Its a time that is easy to pick on blogger I guess. I always stop at that time. I heard for blogs its good between 8:30 and 11:30 am so i am trying 8:30 for a bit and see if its better. I don't normally retweet my posts. I need to but I just dont usually find time during my work day to do so. great post.

    ReplyDelete
    Replies
    1. Might be a good idea to schedule some tweets throughout the workday. There are some great sites out there that do it for you :)

      Delete
  6. I usually just schedule my posts for 12 in the afternoon because it seems like a fairly normal time to me. That way I can promote the post throughout the day and just carry on doing my business. I don't think it really matters what time you post though, like you said, as long as you promote it people will see it regardless.

    ReplyDelete
  7. I schedule all my posts for 9am EST just so that it's out first thing in the morning and I can check on it/fix last minute things hopefully before people are even looking at blogs. Though I think it's the promotion times really that matter, and not so much the posting time itself. And even then if you promote a couple times a day/week that seems to work fine too!

    ReplyDelete
  8. I've been thinking about my posting schedule recently and time zones and how many us vs UK bloggers there are.

    I think posting matters on your timezone and what timezone the majority of your readers are in. It's really hard to figure out!

    I think I'm going to run an experiment and see what happens!

    Jordon @ Simply Adrift

    ReplyDelete
    Replies
    1. It is! My readers seem to be pretty equally spread out across a few different countries which makes it harder. But as someone said above, the times you promote a post are more important than when it goes live.

      Delete
  9. The only posts I pay attention to time on are ones that I link up on a feature. I try to post as close to the linky opening up as possible because people tend to blog hop the first few blogs and then stop. If I forget I wait until the linky is ready to close so my link is at the bottom because at least I will get some attention from other late comers. Being in the middle of a linky list is certain death. Ha ha. :)

    ReplyDelete
    Replies
    1. Haha, yes! If I do a blog hop I always click random ones on the list :)

      Delete
    2. I have always worked from tne bottom up figuring they missed a lot of traffic, but your method is fairer. I think I will start doing it. ☺

      Delete

Feel free to leave me a comment. I will get back to you as soon as I can! :)