But guess what? The time you publish your blog post isn't actually that important.
When do I schedule posts?
- I publish every post at 1:30am UK time, unless it's time sensitive or I've been asked to publish it at a certain time. But mostly it's 1:30am. I plucked that time out of thin air over a year ago and it quickly became a habit - but a pretty good one, surprisingly. It means my post will automatically promote itself on Facebook and Twitter while I'm asleep, and it means that my readers in other countries will see it and interact with it.
- Then, when I wake up, I promote it again and continue to do so throughout the day.
When should you schedule posts?I'm not saying my way is the best way. As I said, it's a time I plucked out of thin air that just seemed to work. In my opinion, it doesn't really matter when you publish your post, because people are going to see it regardless - you don't only tweet about a post once, and what's to stop people from typing in your URL and checking for themselves?
Another thing to consider, though, if you schedule your posts to publish during the day, is tweet scheduling. When I used to do this, I used Buffer, and it was fine! However, I stopped using it because I kept forgetting to add tweets to it. Doesn't mean it won't work for you, though, and it'd mean you could still promote your posts at a time when you're not actually around to do so, therefore potentially reaching a new audience.
If you're still stuck, why not run an experiment? Publish a few posts at the same time over a few days and see what the response is like. Do you notice anything different? Then try another time and compare. Which one works best for you and your readers?
When do you schedule your posts? Do you think it's a good time to do so?