Lately, I've seen lots of book bloggers scared or apprehensive to post things that aren't bookish. They want to... they just don't feel they can.
"It's a book blog! I'm only allowed to publish bookish content!"
"My readers are only interested in books!"
"I want to talk about make-up and photography, so I guess I'll have to start a new blog..."
No. I mean, obviously, do that if you truly want to. But you don't have to. You are allowed to do whatever you want on your blog because it's yours. You can start a new blog if you want, but you can also write about things other than books on the blog you already have and, yes, even if your blog has the word 'book' in the title.
There is no 'higher being' saying we must only post bookish content.
You know why people like your blog? Why they go back to you, time and time again? If you weren't you, your book blog would be bland and boring. There would be no human connection. It's your voice, your lifestyle, your personal experiences, your personality and your interests that bring people back. It's you that makes your blog different. People like your blog because they like YOU.
Things to remember:
- Write what you like. If you enjoy writing it, your readers will enjoy reading it. It doesn't matter if the post is about photography when your blog is about books. People will read it anyway. The fact that your blog is bookish doesn't have to limit you.
- We, as humans, are naturally nosy - you can't deny it. A behind-the-scenes insight into a blogger's life is always interesting, and people reading blogs want a human connection. They want to feel like they're chatting with a friend. So, if you're unsure whether to post something because it's not in your usual niche... just go for it. Because someone out there is going to relate and find it interesting. People aren't just interested in books.
- Following the crowd isn't always the best way to go. You don't have to do a certain meme just because everyone else is. If your heart isn't truly in it, don't force yourself. Your readers will be able to tell you're not writing for the love of it.
- In the book blogging community, there is sometimes pressure to be super professional in your reviews. Truth is, you don't have to be. It was only 2 or 3 years ago that I stopped forcing myself to sound sleek and professional. If it happens, it happens, but if you want to have fun with a review, go for it. You're allowed.
- In the end, you do you. Stay true to yourself and, not only will you undoubtedly have way more fun with your blog, but your own style will develop and everything else will fall into place, too.
What are your top tips for blogging?